Have you checked your social media lately? Part 1

I’m not a big user of social media, and when they started popping up and becoming popular, like everyone else I signed up to all the various ones. But lately I’ve been exploring just how social media works, and how it can help a business like mine. As a freelance professional finding your way around marketing and promoting is always an issue. Yes there are companies and other freelancers that are available to do the job and will most definitely do a very good job, but sometimes you have to learn what you’re paying for, and how to know if it’s being done right.

One of the things that I’ve learned from my exploration is not all social media is a good fit. For instance sites like Pintrest, Tumbler, Instagram, Vimeo, Flickr are great for sharing things that are more visual like pictures and videos. If you work in any industry that does a lot of visuals, videos, pictures, these sites are great for Marketing, photography, retail, fashion and such.These sites are great as they use minimal words and maximum eye catching visual. All you need is a title, a great photo and off you go.

Industries that are more focused on things like administration, accounting, project management, writing, etc., then sites like Twitter will be great for you. With Twitter you can add links from your blogs, other sites or links to work that you wish to share with your followers. Twitter tends to be more versatile when it comes to sharing. You can add pictures only, or you can add write-ups to like to whatever articles or sites you’re talking about.

So figuring out which site is best for your type of business is the first step in looking at your social media. So take a look and see if you’re signed up to the right site for you.

As I continue my explorations there will be more to follow. So check out your social media. And I’ll keep you informed about hashtags, following people, and promoting. From one social media newbie to another don’t sign up to something before you check it out fully and see if it’s right for you. I’ll look at Facebook, LinkedIn and Blogs in a later post.

social-icons

 

 

Back to work tips for August

It’s August, and for many of us with children we know it’s time to get in one last bit of relaxation this summer. If you live in Florida for many of you like myself there’s only one or two weeks left of summer vacation. So enjoy the beach, have a couple of late mornings and get ready for the back to school schedules.

On the work side for many self-employed professionals summer is normally the time when things slow down for us. It’s also a good time to get your office back in order and ready for business for the next push of the year. My work tips for August:

  • Get your finances in order – August is a great time while it’s slow going to update all your bookkeeping/accountig. Round-up any stray unpaid invoices from customers if you have any. Do your bank recons so you have a idea where you stand financially and what you need to do to meet your end of year financial goal. Hire a bookkeeper if you don’t have the time, patience or software to do your finances by yourself, or they are too out of control for you to deal with. However you decide to deal with your finances set a deadline for August 31 to get it all done and ready for the last months of the year.
  • Schedules – If you have kids then your work from home schedule is going to be really important. Be realistic about what you can do and when you can do it. For many of us our best work time is when the kids have gone to school. That will give you a good 6 to 8 hours of focused work time, so use it wisely.
  • Be flexible – Although you’ve got a schedule it’s always good to be flexible because life happens.
  • Home Office or work space – Over time our work areas get cluttered, it’s natural. While its slow take a couple of hours to tidy up, put files in their place and shred all that unwanted paper that is cluttering up your space and make it workable again 🙂 Don’t forget your computers too, we tend to drop a lot of stuff on our destops, so file those away too.
  • Finally have fun – Enjoy the last few days of family relaxing time before everything goes haywire again. Have fun and head outdoors, go to the beach or bike riding, but have some more fun before school and work get back in full swing.

Happy summer and have a great August.

Taking time off work is good for you.

It’s the beginning of the summer vacation season and a time that marks the middle of the year. Summer time has famously been the time when everyone takes a break from work and the mundane in their life to just lay back and enjoy what they’ve worked so hard for. However, being your own boss has made many of us less likely to take a break for various reasons. Here are a few reasons why you must take a vacation especially when you’re your own boss.

  • Vacations offer you the ability to step away from your work/business and give your brain and body a rest. As we move away from running our businesses or working we give ourselves the time to realign our thoughts and to refocus ourselves. It also gives our bodies the opportunity to rest so that we will feel reinvigorated on our return.
  • Vacations are fun. Having some fun without worrying about the next email or phone call is great. That feeling of not being tied to the little thing in your hand is a nice feeling in a time when we’re constantly plugged into our phones and laptops.
  • Enjoy the sunshine. We all know that the sun is good for us, and sometimes just taking a walk or sitting out in the garden with flowers around you. Feeling the warmth of the sun is a great pick me up. It’s even better when you’re on vacation and don’t have to rush back inside to work.
  • Finally, family time. If you have a family it’s a time for them to look forward to. To spend time with your family and friends is a great way to relieve the stresses of running a business or working. Just taking a few days off to be with family and friends, to spend time together and have some fun is good for your business. It will revive you and get you ready for the work ahead.

So before the summer is out plan some time off from your business. You’re the boss you’ve earned it.

 

Enjoy Spring

It’s Spring and already a very busy year for many of us. In the States we all know that it’s tax season and you’re either getting your accounts in order, or have passed our receipts, statements, etc., on to our CPA or tax preparer for tax purposes, or for those of you who are able have already done it yourself. For those of you who haven’t done your taxes yet, the deadline is Tuesday April 18, less than four weeks away.

It’s March and as my work schedule begins to slow down to normal I have an observation that I’m sure many small business owners might have been struggling with, how to track all your business accounts and expenses, and keep my business accounting accurate. Over the next few weeks I will be looking at some tips, options and solutions available for the small business owner to utilize to help make their accounting less stressful and more accurate, and hopefully by the end of the series will prove helpful to a few people out there.

So until the first installment in the upcoming blog series, Small Business Solutions,  enjoy spring and brighten up your surroundings with some beautiful flowers. Have a wonderful day.

 

 

 

Happy Wednesday.

HowtoBoostYourMetabolism

Well we’re out of January and into the first full week of February, how has it been for you all so far? It’s been busy here at Virtually Yours-PA with assisting clients to get their books in order for taxes. Hope you all have yours in order and ready to file your returns. For those of you still waiting on documentation don’t worry I’m sure they’re all in the mail.

Have a great rest of the week.

VYPA