Happy 2011

As we begin the new year you should be mindful of the contacts and progress that you made during the past year.  In order to move forward with 2011 and continue to be productive, remember to follow-up and follow through with your contacts in 2011.

During the past year as a small business owner, entrepreneur, virtual assistant or other professional, we have all made numerous contacts, leads or come across opportunities that are just sitting on our to do pile, on our desk, or in our in-boxes.  For the start of this new year, my suggestion to everyone reading this, is to follow-up on those leads.  Send out New Year’s messages with a link back to your site, a new year offer, or attachment of your professional expertise.  Remind those contacts why they got in touch with you in the first place.  Re-engage a would be client into being a client.

Before the end of the January, follow through on your efforts by updating your business or professional profiles, update your website or business information.  If you’re a virtual assistant this could be as simple as a list of the services you provide sent out by email to those clients that you worked with in 2010, or send out a New Year newsletter.

Following through with your plans to make contact with those names on your to do pile, look at the opportunities that you have put aside for a later date.  Following up and following through will keep you fresh in your contacts mind and if they forget what you did or how the link was made with you, then this follow-up and follow through is a great way to bring you and your services, or company to the forefront of their mind, and maybe they just might be able to use your services in this new year.

January is a time for planning and many entrepreneurs and small business owners are usually looking at planning their next step to move forward.  So do your follow-up and follow through in January you might be surprised at the positive responses you receive for this New Year.

Good luck and be productive in 2011

Althea – VYPA

Update your forgotten links and ads.

At least once a week I go online and search the different search engines like Google, Bing and Yahoo for my company name.  You might wonder why but I have found that the more I search for my company name the more I find forgotten ads that I placed in various locations that need updating or just checking that they are sending the search engines to me.

As you might all be fully aware when you update your ads or profiles on freelance sites other any other listings the search engines will pick them up as new listings and put them in their new listings search. In most cases your listing can start to move up the search list and appear in the first 10 pages of searches.

The more you get your name out there and the keywords for the search engines the more chance you get of appearing in the top pages of the search engines.  It’s best to dedicate at least a couple of hours a week at the least and do some updates and make sure your web links, email address and other track backs are all pointing to you and your business. The more exposure the better.

Althea [VYPA]

4 tips on what to do during your downtime!

It’s good to be back – 4 tips on what to do during your downtime! How to effectively use your downtime to refocus your direction.

It’s good to be back – 4 tips on what to do during your downtime!

I am back from a two month hiatus which was well needed. Sometimes being a VA, freelance assistant, whatever sits right with you, but working for yourself can sometimes leave you feeling totally drained.When that happens you need to take time to recharge your batteries and refocus yourself and your business.

It is never fun working when you’re unfocused and unclear about the direction that you’re taking. Taking time out is a great way to reaffirm that you are right where you want to be, and doing just what you want to be doing. Taking a break will not kill you but give you the time to review and work on yourself and your business goals.

During your time away from actively seeking work look at doing some of the following during your down time. Here are 4 tips on what to do during your downtime and make it more effective.

  • Revamp your website
  • Update your profiles on freelance sites
  • Look at who your ideal client is and how you can work towards attracting them, marketing plan
  • Work on a schedule that suits you for working hours. Be realistic, although requests may come in on a 24 hour basis you can only physically work 8 to 10 hours a day, if you choose to do so. Anything more defeats the purpose of having time with your family. A good tip is to either break your day into two equal segments or if you’re a morning person start early so you have most of the day for chores and family, or vice versa.

Whatever you choose to do during your hiatus, remember to put time in to enjoy yourself and be ready for the work ahead.

It’s good to be back working and blogging, enjoy the posts.