A big part of creating your online virtual business is by promoting you and your business is by proving clients with your products and services that are the right fit for them and their purposes. You should differentiate yourself from the rest of the pack and one way to do this is to provide your customers / clients with benefits. Show them why they should hire you or use your service for their business needs. Determine what the benefits are with the products you offer, the services you offer, or something else. Why does the customer benefit when they use your services or buy your products from you?
Establishing yourself as a virtual assistant or freelancer will not be an easy task. You will have a very hard time establishing yourself if you cannot determine the benefits or what your products or services will be. The features of your products and services are also important and they go hand in hand with the benefits. The features of a specific product should provide a benefit. Determine the features and the ones that stand out from the rest or provide the biggest benefit may be a target for your promotion and marketing campaign.
Branding and promotion are about the client’s perception. When you want to create a brand you want to create a perception for the client that you are the best and can provide quality and even more. It is important to have a good idea of what your clients currently think of you when you are building a campaign. Today clients may not know that you exist or they may have a negative feel for your business. So have a clear understanding on exactly what clients think of you. If you are unsure what clients might think then you may need to send out surveys and questionnaires. These will help you to get a good idea where you stand in you clients perception. And if their perception is not so good one day, it will give you something to build on with your promotion campaign.
Another aspect that you need to do with any promotion campaign is to determine the different qualities that are perceived about your products by the clients. Do you have a good reputation with your industry for providing total quality in your products or service, are your products or service considered to be garbage and not worth the money? Ensure that you have a quality service or product and can consistently provide the quality that is needed to succeed.