“The Speedy Guide to Copy Writing”
One of the things that makes the Internet so appealing is the fact there is plenty of useful and entertaining information to be found. Of course, some website owners prefer to simply copy data from other sources as a way to flesh out the content of their sites.
When this happens, they miss out on some great opportunities. Here are just a couple of reasons why original web copy writing is not only important, but essential to the success of a web site.
Extract from The Speedy Guide to Web Copy writing.